Apple and pear varieties.
ABCz positions itself as an independently operating variety developer, aimed at delivering value to all players in the fruit value chain. To achieve this goal, we combine technical expertise, in-depth knowledge of intellectual property rights and a global professional network in the industry.
Delivering value to all players in the fruit value chain
Delivering value to all players in the fruit value chain.
Fruit marketers
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove.
Fruit producers
Even the all-powerful Pointing has no control about the blind texts. One day a line of blind text by the name of Lorem Ipsum decided to leave.
Tree nurseries
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country.
From genetics to market.
Seven stages, each with defined deliverables and a named owner.
01
Discover
Identify promising genetics.
02
Evaluate
Technical, commercial and consumer potential.
03
Protect
PBR, IP and trademark strategy.
04
Build
Select the right partners and markets.
05
License
Create transparent, sustainable licensing structures.
06
Develop
Support growers, nurseries and concept partners.
07
Commercialise
Build demand and establish the variety in the market.
