Six disciplines, one continuous role. From the first screening of a selection to the moment the brand holds its place on the shelf, the same team stays accountable.
From promising genetics to commercial success.
The independent party in the middle.
We are not a breeder, not a nursery and not a marketer. ABCz develops and manages distinctive apple and pear varieties, connecting breeders, growers, nurseries and markets to unlock their full commercial potential.
Productivity, taste, appeal and storage potential are the critical criteria when we select varieties from a wide range of breeding initiatives.
Discover our brands
Six disciplines, one continuous role.
From the first screening of a selection to the moment the brand holds its place on the shelf, the same team stays accountable.
01
Variety scouting & selection
Screening breeding programmes worldwide and testing selections on productivity, taste, appeal and storage.
02
IP & licensing
PBR, trademarks and licence structures that stay transparent and workable for every party.
03
Market development
Choosing the right markets and building the concept that gives the best economic return.
04
Partner management
Matching each variety with the nurseries, growers and marketers that suit it.
05
Production & nursery network
Licensed propagation, planting volumes and quality control across our nursery partners.
06
Brand & commercialisation
Brand concept, packaging and consumer demand — through to the retail shelf.
Two ways into the
portfolio.
Whether you hold the genetics or the market access, the entry point differs.
For breeders
Your genetics, developed
to their full potential.
- Independent evaluation of your selections
- PBR, IP and trademark strategy
- A partnership model with fair economic returns
- Global reach and commercial drive
Talk to us about a selection
For partners
Growers, nurseries,
marketers and retail.
- Carefully selected varieties with a proven concept
- Clear licensing programmes and planting rights
- Agronomic monitoring and variety improvement
- Brand support through to the shelf
Become a partner
ABCz connects the dots.
ABCz Group
In the middle, on purpose. ABCz is not simply a breeder, a licensor, a nursery or a marketer. We organise the ecosystem around a variety, so every party works from the same plan — and the variety arrives at the consumer the way it was intended.
Breeder
Our job starts where the breeder’s work ends. We evaluate the selection, protect the genetics and find the route to market it deserves — with transparency and fair economic returns.
Nursery
Licensed propagation with clear volumes, planting rights and quality control, so trees are available when the programme needs them.
Grower
Varieties selected on productivity, colouring and storage potential, with agronomic monitoring and continuous improvement behind them.
Marketer
A variety that arrives with a concept: brand, packaging and a positioning that gives the best economic return.
Retail
A managed brand rather than a loose variety — consistent quality, volume planning and a promise the shelf can keep.
Consumer
Everything upstream exists for this moment: taste, juiciness, crunch and appeal, delivered the way the variety was selected to deliver it.
